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Please note that you'll need to purchase tickets for this event.

Whether you’re just getting started in Web site design, or are a seasoned veteran at a local media agency, Search Engine Optimization (SEO) may seem confusing. Title tags. Keyword relevancy. Rich content. Link strategies. All of these proper SEO elements may even be a bit intimidating.

For this reason, our next SEMpdx event will present the basic fundamentals of effective Search Engine Optimization strategies. You’ll learn the latest techniques on how to properly implement common optimization elements into both new and existing Web sites. Our panel of industry experts will also answer any questions you may have pertaining to search engine friendly design and development.

When: November 10th, 2009 at 6:30pm – 7:30pm
Where: Hotel deLuxe 729 SW 15th Ave, Portland, OR

On November 10th, a panel of search engine optimization experts, will take us through:

Code Optimization
Copy Optimization (including title, meta, alt tags)
Optimizing Other Forms of Content – videos, images, pdf’s, etc.
Inbound Link Best Practices
This presentation will be filled with actionable tips and insights for both beginners and experts.

To purchase tickets, please click here.

Please note that tickets are required to attend this event.

Social media has become a critical component of online marketing. The SEMpdx Social Media Six Pack will provide insight into leveraging social media as a business tool. Join us at on Tuesday, October 13th to discover tools and techniques from experts who have leveraged social media to develop meaningful and value-driven consumer relationships.

When: October 13th, 2009 at 5:30pm – 7:00pm
Where: Hotel deLuxe 729 SW 15th Ave, Portland, OR

On October 13th, a panel of social media experts, will take us through:

Building social media into the overall marketing mix.
Tools for monitoring and measuring social media effectiveness.
Social media best practices.
Leveraging different social media platforms.
This presentation will be filled with actionable tips and insights for both beginners and experts.

Speakers:

How to build it into the overall marketing mix – Christopher Mike, RocketXL
Best Practices for all platforms in general – Hallie Janssen, Anvil Media
Facebook and Widgets/Apps – Kevin Tate, StepChange
Paid media opportunities and tracking – Ken Muraoka, CMD
Leveraging social media for SEO – Kent Schnepp, EngineWorks
How to monitor and what tools to use – Scott Hendison, Search Commander

To purchase tickets, please click here.

The awareness of Local Search has risen steadily among both business owners and search marketers this year, especially as Google has begun integrating “10-packs” and other geo-targeted results into a variety generic search phrases. Local results remain one of the most cost-effective ways for a small business to rank, but they’re also a double-edged sword: companies who had Organic SEO “figured out” are now seeing their former #1 rankings displaced “below the fold” by maps and local business listings. For businesses who rely heavily on geo-targeted search traffic, Local Search may be the most important area in all of online marketing.

On September 8th, Portland’s own Local Search expert, David Mihm, will take us through:

Some of the fundamental differences between this new frontier of Universal search and traditional SEO
The factors important for ranking well in Local results.
The danger of hijacked listings and how to prevent them.
A typical Local Search “starter” campaign.
The social side of Local.
This presentation will be filled with actionable tips and insights for both beginners and experts, but will be geared to an intermediate audience.

To purchase tickets, please click the following link: https://www.sempdx.org/sempdx-events/local-search-event/

Find Out What's Hot in Local Search!

Join us for a conversation with Local Search experts Mike Belasco and Mary Bowling of Denver-based SEO firm seOverflow. Mike and Mary will talk about what's hot in Local Search right now.

When: Tuesday, June 30, 2009 @ 12PM

Why recent changes in the Google 10 pack are so important and how you can optimize for it
What's new and what you need to know about David Mihm's 2009 Local Search Ranking Survey
How to pimp out Google Analytics to track local search
This event is brought to you by Corvent, a leader in webinar event services, and SEMpdx, an educational SEM resource to Portland-area businesses.

To register, please click on the following link: http://www2.eventsvc.com/corvent/localsearch?trk=meetup

Are you struggling to make Twitter a successful part of your business's social media strategy? Are you wondering where to begin? Whether you are seeking to promote your current business or create a new one, this webinar will provide you with a step-by-step guide to building and monetizing a commercial Twitter account profile.

Join Alexander Barbara, founder and lead developer of EasyTweets, and learn:

How to select topics
Strategies for finding and posting content
Tips for building followers and measuring engagement

This event is brought to you by Corvent, a leader in webinar event services, and SEMpdx, an educational SEM resource to Portland-area businesses.

To register, please click the following link: http://www2.eventsvc.com/corvent/register/4dc840d4-1de8-42e7-bc71-626c56cc05bf