The awareness of Local Search has risen steadily among both business owners and search marketers this year, especially as Google has begun integrating “10-packs” and other geo-targeted results into a variety generic search phrases. Local results remain one of the most cost-effective ways for a small business to rank, but they’re also a double-edged sword: companies who had Organic SEO “figured out” are now seeing their former #1 rankings displaced “below the fold” by maps and local business listings. For businesses who rely heavily on geo-targeted search traffic, Local Search may be the most important area in all of online marketing.

On September 8th, Portland’s own Local Search expert, David Mihm, will take us through:

Some of the fundamental differences between this new frontier of Universal search and traditional SEO
The factors important for ranking well in Local results.
The danger of hijacked listings and how to prevent them.
A typical Local Search “starter” campaign.
The social side of Local.
This presentation will be filled with actionable tips and insights for both beginners and experts, but will be geared to an intermediate audience.

To purchase tickets, please click the following link: https://www.sempdx.or...