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http://www.sempdx.org...

SEO, Meet User Experience
How are you optimizing your site: based on what you want for your users, or what your users really want? Join us for a presentation on the changing landscape of web-based marketing, the importance of user experience design, and how to incorporate these insights into your SEO strategy.

Matthew Brown, NY Times
As Director of Search Strategy for the New York Times Company since 2005, Matthew Brown continues to drive the research and technology side of the search marketing effort for the Times, the Boston Globe (Boston.com) and the International Herald Tribune. Matthew is responsible for the architecture and execution of solutions that deliver a more engaged audience to these online properties.

Melissa Casburn, ISITE Design
With 12 years of experience as a web strategist, information architect, project manager, and instructional designer, Melissa can get a lot done in a day. Comfortable in both corporate and agency environments, she helps much-loved companies bask in the glow by adding stickiness to their sites. She’s good at spreading the love too, creating experiences that inform, connect, and empower users. As the Director of User Experience for ISITE Design, she leads a team of web strategists, information architects and content strategists whose focus is helping clients create and protect their competitive advantage online.

What You Will Receive:
Real-world advice from a panel of search engine marketing experts.
Detailed examples of how to get your Web site prominently ranked within the search engines.
Tips on user experience, keyword research, copywriting, link building and search engine friendly Web design.

To purchase tickets for the event, please click the following link: http://www.sempdx.org...