Pay Per Click Questions

OK Guys and Gals, I am starting early on prepping the presentation for the Pay Per Click Seminar. So to make it as interactive as possible, and as useful as possible for you, I hope that you each will take a moment and reply to the this post with an answer to the following question. (and don't worry if someone has asked the question - ask it again, so we know the most popular questions - and create the content for the most requested).

What is your single most, greatest burning questions about Pay Per Click Advertising?

Just reply to this post with your questions.

Thanks!

Michelle Chance-Sangthong
Red Hawk Strategies
Jacksonville Web Consuting
Jacksonville, FL

What minimum budget do you recommend to clients and what return should they expect?

Hi Michelle! Thank you so much for starting this group.

I think a few good topics or points of discussion could be;

• Creating and managing a campaign
  
• Tools used in determining (or forecasting) the best target phrases for highest ROI. This would include, if possible, determining good non-competitive phrases to target that may yield the highest ROI.
  
• Techniques and tactics used in tracking campaign performance and ROI.
  

Thank you!
Jim Summer
Jacksonville Web Design
http://tentonweb.com/...

What is an effective and practical strategy to identify the best key words on a web page?

Since I've picked this up on my own and don't have any formal training or instruction on SEO, I still consider myself a beginner.

With that said, here are my questions... from a beginner's perspective!

How does one go about selecting a pay-per-click service?
What are the most important factors to consider when selecting a pay-per-click service, aside from price?
How do you monitor and track your results, and how often should you monitor your account/results?

As always, it's always great to hear real-life examples, as well as the challenges!

Thanks!